How To Create A Podcast

Why Create a Podcast?

For some very compelling reasons including:

  • The proliferation of smartphones
  • All-pervading bluetooth technology in cars and homes
  • And the powerful ability to start a conversation with an audience that’s keen to hear what you have to say or are interested in buying what you are selling.

Listeners can hear you on their morning jog or daily commute, time often spent listening to music, and you have your audience tuned in to what you have to say or promote or sell, even if they only have a few minutes to listen.

Here’s a simple road map for creating a podcast

It can be a bit daunting to get started for the first time which is why the team at Copyblogger have produced this road map for creating a podcast.

Creating great audio content involves many steps and these are the simplest and most effective ways when starting from scratch.

Even if you’re just writing and recording a script and letting someone else do all the production work, this road map will help you appreciate everything that comes together to create a podcast


How a Podcast Is Born [Infographic]

Read more  about why Copyblogger is betting big on podcasting  …


A good hotel can make or break a trip.

The worst hotel in the best place is an unfortunate experience.

The best hotel in the worst place can be a very pleasant experience.

But the best hotel in the best place is something we dream about.

Here are 48 absolutely epic dream hotels.

Hotels 2










See more here …

5 Must See Attractions in Australia

Known for its endless beauty, exotic animals, awesome cafes, and infinite beaches, Australia is an adventure traveller’s paradise.

The Great Barrier Reef
Great Barrier Reef
Listed as one of the Seven Wonders of the World, the Great Barrier Reef is one of the largest living structures on our planet and can be seen from outer space. To protect the thousands of marine animals and coral reefs that call it home, it was established as a marine park in 1975. It stretches 2300 km long (1430 miles) along the Australian coast of Queensland. With more than 1600 species of fish, sharks, turtles, and giant clams the crystal clear waters make the Great Barrier Reef a snorkeler’s and diver’s paradise. For the extreme adventurer many tour companies offer White Shark cage diving. For the not so adventurous the wonders of the reef can be seen from the safety of glass bottom boats. Whichever way you choose to see this amazing reef is a must see when traveling to Australia.
Photo Credit: oz-about.comUluru-Kata Tjuta National Park
Listed as a World Heritage Site, Uluru-Kata Tjuta National Park, also known as “shadowy place” by the indigenous Aborigines, is a striking red monolith rising 348 m (1,141 ft.) from the surrounding plains. It has become one of the most photographed natural wonders in Australia, sunset being the best time to capture its splendor. The best way to experience the sacred structures is to hire a local Aboriginal guide or ranger.
Blue Mountains National ParkBlue Mountains National Park
A short 81 km (50 miles) from Sydney lays the Blue Mountains National Park, another UNESCO World Heritage site. Gaining its name from the blue hue that radiates from the eucalyptus trees covering the mountains, the 664,000 acres comprises waterfalls, aboriginal rock paintings, spectacular gorges, and almost 150 km (87 miles) of gorgeous hiking trails. The Three Sisters sandstone rock formations are one of the most popular points within the National Park.
Bondi BeachBondi Beach
No visit to Australia is complete without experiencing the beach in all its glory and there is no better place in Australia to do it than Bondi Beach. Here is where you’ll find beautiful sand, refreshing blue water, gorgeous tanned bodies, and fantastic food. In the mood for some fun, the people at Bondi are more than happy to share their volley ball game, help a novice surfer, or include you in their picnic. There are various cafes, shops, and restaurants along the 6 km Bondi to Bronte coastal walk if a long stroll is what you want. A word of caution…the riptides off the beach can be treacherous so if you’re not used to swimming in the ocean stay in the shallow water. Of course there are those famous Bondi lifeguards to save you!Photo Credit:
Broome and the Kimberley Region
Infinite white sand beaches and crystal clear turquoise seas make up the Cable Broome and the Kimberley region beach. Located off the town of Broome that was once known as the pearl capitol of the world, this thriving tourist town is known for its “Staircase to the Moon”. Visitors to this area in the months of March and October can witness a phenomenon that occurs during certain conditions in which the moonlight creates an optical illusion of stairs that appear to lead straight to the moon. Another famous must do activity are the sunset camel rides.

Marie Hernandez is a Destination and Hotel marketer, full time traveler, travel writer/blogger and the founder and author behind SeriouslyTravel.

How Will Google’s Change Affect Your Website?

You have probably heard that on 21 April 2015 Google makes a major change to it’s search algorithm.

mobile-friendly-google Copyblogger

This was posted on 25 February 2015

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

That date is important, but so is the word in bold.
In plain English: “You better pay attention.”

What does it mean to you?

The highly respected Copyblogger has put together a summary of what Google’s change is likely to mean to businesses.

I strongly recommend you read it to see how it could affect you.

Read it here - 

Cliff Chapman

Are you optimised for mobile?

Are you optimised for mobile?

You have probably heard by now that Google is making changes in April that will favour websites that are optimised for mobile. This of course, will impact sites that aren’t optimised.

(See Google’s Blog post at the bottom)


Mobile phone XXX.jpg

Does it really matter?

Yes, if you’re a big company with a high Page Rank and a large budget competing to get a top slot for popular keywords

But if you’re a small business, how much traffic do you get from Google searches, especially for popular keywords?

Does it really make a difference if Google drops you a couple of thousand pages when you’re only on Page 200,000 anyway?

Is it worth the cost?

We have been quoted £5000 by our development company to optimise for mobile, and we’re getting inundated with emails from all and sundry wanting to convert us. It’s just a new angle on SEO in most cases.

Keywords & Phrases – most important

The important thing is to use unique keywords and phrases relevant to your business.

For example, a Google search for “traveljunkies” shows 82,000 results and we are in positions 1 and 3 on Page 1 of Google, and we also have one hit on Page 1 for “travel directory” which shows 658,000 results.

It will be interesting to see what happens after 21 April bcause is not optimised for mobile as shown in the Google Test.

Social Media

Social Media, especially, Facebook, Twitter and Pinterest are far more effective at driving visitors to your website than relying on Google searches, and we are trying to help.

If you don’t already have a free entry in then get one here –

But if you want more visitors to your website then go to to see how a mobile friendly advert can help you.

Cliff Chapman



Google’s Blog Post 26 February 2015

Posted: Thursday, February 26, 2015

Webmaster level: all

When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content:

1. More mobile-friendly websites in search results

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:

If you want to test a few pages, you can use the Mobile-Friendly Test.

If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.

2. More relevant app content in search results

Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site.

If you have questions about either mobile-friendly websites or app indexing, we’re always happy to chat in our Webmaster Help Forum.