Are you optimised for mobile?
You have probably heard by now that Google is making changes in April that will favour websites that are optimised for mobile. This of course, will impact sites that aren’t optimised.
(See Google’s Blog post at the bottom)
Does it really matter?
Yes, if you’re a big company with a high Page Rank and a large budget competing to get a top slot for popular keywords
But if you’re a small business, how much traffic do you get from Google searches, especially for popular keywords?
Does it really make a difference if Google drops you a couple of thousand pages when you’re only on Page 200,000 anyway?
Is it worth the cost?
We have been quoted £5000 by our development company to optimise traveljunkies.com for mobile, and we’re getting inundated with emails from all and sundry wanting to convert us. It’s just a new angle on SEO in most cases.
Keywords & Phrases – most important
The important thing is to use unique keywords and phrases relevant to your business.
For example, a Google search for “traveljunkies” shows 82,000 results and we are in positions 1 and 3 on Page 1 of Google, and we also have one hit on Page 1 for “travel directory” which shows 658,000 results.
It will be interesting to see what happens after 21 April bcause traveljunkies.com is not optimised for mobile as shown in the Google Test.
Social Media, especially, Facebook, Twitter and Pinterest are far more effective at driving visitors to your website than relying on Google searches, and we are trying to help.
If you don’t already have a free entry in traveljunkies.com then get one here – http://traveljunkies.com/free.php
But if you want more visitors to your website then go to http://traveljunkies.com/mobile.php to see how a mobile friendly advert can help you.
Google’s Blog Post 26 February 2015
Posted: Thursday, February 26, 2015
Webmaster level: all
When it comes to search on mobile devices, users should get the most relevant and timely results, no matter if the information lives on mobile-friendly web pages or apps. As more people use mobile devices to access the internet, our algorithms have to adapt to these usage patterns. In the past, we’ve made updates to ensure a site is configured properly and viewable on modern devices. We’ve made it easier for users to find mobile-friendly web pages and we’ve introduced App Indexing to surface useful content from apps. Today, we’re announcing two important changes to help users discover more mobile-friendly content:
1. More mobile-friendly websites in search results
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
To get help with making a mobile-friendly site, check out our guide to mobile-friendly sites. If you’re a webmaster, you can get ready for this change by using the following tools to see how Googlebot views your pages:
If you want to test a few pages, you can use the Mobile-Friendly Test.
If you have a site, you can use your Webmaster Tools account to get a full list of mobile usability issues across your site using the Mobile Usability Report.
2. More relevant app content in search results
Starting today, we will begin to use information from indexed apps as a factor in ranking for signed-in users who have the app installed. As a result, we may now surface content from indexed apps more prominently in search. To find out how to implement App Indexing, which allows us to surface this information in search results, have a look at our step-by-step guide on the developer site.
If you have questions about either mobile-friendly websites or app indexing, we’re always happy to chat in our Webmaster Help Forum.