“When things are good you should advertise, when things aren’t good you MUST advertise.” Advertise your website, not your services or products. Traffic is the lifeblood of your website, without traffic your site is dead. If no-one sees it, it might just as well not exist. To attract visitors to your website, advertise your website not your services or products. Your website does your selling so don’t make the mistake of making your adverts a mini version of your website….