• Focus on what customers want in this fast growing mobile world.
• Assure our visitors they are dealing with a reputable business that is a recognised authority in promoting adventure travel.
• Promote ourselves for our customer’s benefit. We didn’t get to the top of page 1 in Google by hiding ourselves away.

Too often we hear about big businesses squeezing smaller businesses with their financial and advertising power.
No matter how much you spend on advertising, attending events, SEO etc. small businesses can’t compete with big businesses to get to the top of Google. So why try?

But there is a market where big businesses are missing out and it’s where you have an advantage.

A website is not the best place for someone using a mobile phone.
People on the move want things fast, and these are your target customers.
Big businesses can’t react like you can.

A question.  What does someone want to do when they find you?

They want to contact you and because they have a phone in their hand they most likely want to call you
This is your opportunity.

• Make contact, build trust
• Tell them you’ve got what they want
• Tell them the deal you can offer
• Make the sale.

If they trust you and like you, they aren’t likely to go through the process again unneccessarily.
Big businesses can rarely do this.

• Target your customers with a carefully worded advert
• Include keywords to help search engines find you.
• Give customers what they want and the easy way to get it.

If you need help to do that we have the skills and resources to help you. I’ll tell you more about how we can help you increase your business when we launch our new site in a few months.

One more question.  Are big businesses putting the squeeze on your business?

This may be familiar because we’ve asked this question before.

We had an excellent reply from Nick Marshall who owns holiday homes in Cairns, Australia in which he explained the problems he has competing with bigger businesses with deeper pockets.

You can see Nick’s report here together with comments from other small business owners suffering the same problems.

We have taken notice of what Nick and others have said which convinced us to concentrate on promoting small businessess.
In fact, we will restrict adverts to small and medium size businesses although we won’t eliminate Booking Agencies because many small businesses rely on them.

So please take a few minutes to see what other small business owners have told us here. We think you will recognise similar problems and we’d very much like to hear your story.

Keep watching for more details when we launch our new website

Best wishes

Cliff Chapman
http://www.traveljunkies.com

I recently received this email from one of our clients with some very sad news.

Hello Cliff

The information is correct although we have sad news. Tyll’s Dive will close down begin may this year.

Our small business could just not survive and compete against new dive businesses with a good money back up.

As of now we have no one interested in buying the name and the permit owner of building is not interested in new tenents, which makes it difficult to sell the business as a whole package.

After we close down we will take a couple of weeks to relax and enjoy the island again, then most likely going back to Denmark for a while and find out what will happen from there and what options we have.

Thank you for your support over the years.

Dorte
Tyll’s Dive
Roatan