Why People Buy From You

Or rather – Why they don’t

Why

It’s mainly because most of the time we’ve got it wrong.

  • Why are Apple so successful
  • Why did the Wright brothers beat the competition for man-powered flight?
  • Why did a quarter of a million people turn up to Martin Luther King’s speech?
  • Why do some things succeed and others fail, and it’s nothing to do with function, features, benefits or price.

There’s one simple explanation. See it here

16 million people have viewed this.

Cliff Chapman
www.traveljunkies.com

How Google’s Change Affects Your Website?

Google changes it’s search algorithm.

mobile-friendly-google Copyblogger

This was posted on 25 February 2015

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

That date is important, but so is the word in bold.
In plain English: “You better pay attention.”

What does it mean to you?

The highly respected Copyblogger has put together a summary of what Google’s change is likely to mean to businesses.

I strongly recommend you read it to see how it could affect you.

Read it here  http://www.copyblogger.com/google-mobile-friendly/ 

Cliff Chapman
traveljunkies

Tourist Scams

 Some of the world’s most popular tourist scams (and how to beat them!)

A recent report by the City of London’s Police National Fraud Intelligence Bureau has revealed that holidaymakers are falling victim to £7 million worth of travel scams each year.
Over a 12 month period over 4,500 cases of holiday booking fraud were reported. Whether you’re distracted by pick-pocketers or fooled by bogus websites, there are a number of popular scams that catch out tourists from all over the world.

However, there’s no reason to let this put you off booking or taking a holiday – many of these scams are easily avoidable by being extra vigilant and especially careful with your belongings and surroundings when holiday planning and travelling.

To help you stay in the know, here’s ten of the world’s most popular tourist scams, along with some advice on how to beat them:

A distracting splat

Mustard splat

This popular scam is particularly prevalent in South American countries, but has claimed victims all over the world. A traveller may feel a wet splat on their shoulders, head or back – usually mustard, mayonnaise or some kind of other substance that’s sure to feel sticky and unpleasant. “Concerned” by-passers will offer to help clean you up, potentially relieving you of your bag or valuables at the same time. This is a classic distraction, and similar tactics can involve anything that might suddenly distract you from your bag or pockets.

How to beat the scammers: Try not to get fazed if you find yourself dolloped with sticky goo and politely, but firmly, refuse the help of anyone in the vicinity. Don’t take off your bag until you have moved to a quieter area out of site of the potential scammers. Also, keep money and other valuables tucked away in money wallets under your clothes rather than in your pockets so they cannot be easily reached.

Fake police officers

Fake Police
This trick involves presumed authority figures such as police officers approaching unsuspecting tourists, giving them sudden and unfair fines for small infractions that may not even exist in that country, like stubbing out a cigarette on the street. These figures are often fakes who pocket the cash or, even worse, take tourists details to be used for fraudulent activity later on. Similarly they may pull you over to ‘check’ your car, robbing you in the process.

 

How to beat the scammers: Always ask for identification when approached by these kinds of authority figures. If in doubt, call the local police station to confirm whether they are legitimate.

Closed tourist attractions

Tuk Tuk

Particularly popular with tuk tuk drivers in South East Asia, you may find when asking to visit a certain temple or landmark that your driver will ‘kindly’ inform you that it’s closed that day. Instead, they know of another great tourist spot that you’d like instead. It’s highly likely that this is a scam, which could result in the taxi driver getting a cut of your entry for this other attraction and you missing out on your plans for the day.

How to beat the scammers: Stick to your original plans and don’t let them convince you to go elsewhere – at worst you’ll simply need to make another taxi journey if your tuk tuk driver was being genuine.

Non-existent accommodation

Scams can strike before you’ve even left home – often at the early booking stage of your trip. Websites advertising private accommodation may look legitimate, but many travellers have been left stranded when they’ve arrived at their destination to find out that their holiday home doesn’t even exist. Not only are you left out of pocket for the money you’ve paid, but you also then need to fork out cash for more accommodation.

How to beat the scammers: Make sure to check for reviews when possible – don’t just rely on testimonials on the site. If other consumers have had problems or have been the victim of fraud, then it’s likely they’ll have posted details about their experiences online. Also check that the accommodation provider has the relevant credentials (like being registered with ABTA) to ensure that they’re legitimate.

Wrong cash notes

Dollars scan

This generally tends to take place in taxis, especially at night and often driving from airports to hotels. When it comes to paying, you hand over a note – say a $20 – and the driver takes it from you, before turning around with a smaller note, implying it was the one you originally gave them and that you’d only, in fact, handed over $5. It’s likely that the cabbie simply switched the notes and is preying on jet lagged tourists who are too tired to be sure of what they handed over. You then end up coughing up even more cash to your scammer.

How to beat the scammers: Make sure to say out loud how much you are handing to your taxi driver as you pass it over. If need be, ensure that both you and your driver have seen the note clearly so that there is no confusion.

Careful on the camels

Camels

Visitors to popular tourist attractions like the pyramids can enjoy taking camel rides for the perfect Egyptian experience and ideal photo opportunity. To get up on these impressive beasts, their owners will happily encourage the camel to lie down, but when it comes to getting off the animal again, they won’t let them lie down until you’ve paid over a much higher sum than may have originally been agreed.

How to beat the scammers: Book your camel rides as part of an organised tour to avoid being caught out high and dry.

Gifts from strangers

Your parents may have taught you never to accept gifts from strangers, and that still stands when you’re exploring a tourist destination. Examples of this scam include charming locals placing friendship bracelets on your wrist or souvenir gifts in your hand without your permission and then refusing to leave you alone until you have given them money. If a tourist refuses to pay up, they may get angry or bothersome, causing distress until the weary traveller simply hands over their cash.

How to beat the scammers: Be vigilant with strangers bearing gifts and don’t take anything from them. If they do manage to give you a bracelet or unwanted souvenir, simply ask them to remove it or take the item back before you call the police.

Not enough change

Another popular taxi driver scam is simple but extremely frustrating for visitors, particularly when just arriving at the airport. The driver will wait until you hand over cash to pay and will simply inform you that they don’t have any change to give you back. It’s fairly likely that if they’re taking you from the airport, you will only have larger notes available and they will be able to pocket the difference.

How to beat the scammers: If this happens to you then stand your ground – ask them to change the note in a nearby shop, cafe or even in your hotel.

Gold ring trick

Lost ring

A trick that has been witnessed all over the world, involves a local scammer discovering a ‘gold’ ring or valuable on the floor and sharing their excitement with a nearby tourist. They then offer to sell the ring to the tourist in the hope that the visitor will hope to make money by selling it on elsewhere. Of course the ring turns out to be worthless and the tourist ends up out of pocket.

How to beat the scammers: Here they are just appealing to greed, hoping that you will be looking to make yourself some extra cash. Just walk away and don’t let them convince you otherwise.

Fake airline tickets

Bogus flight tickets account for around one fifth of travel scams1, with flights to West Africa said to be a particular target. Fraudsters often claim to sell tickets on behalf of well-known airlines, but are in fact completely unauthorised. These scammers have been known to target travellers by advertising on social networks like Facebook and then use the consumer’s details to pocket money and even commit identity fraud.

How to beat the scammers: If a cheap fare looks too good to be true, it’s likely that it probably is, particularly when advertised through an unknown third party. Never send money or give your bank details online – if possible always pay on credit card so that you can claim back lost money if necessary.

Find out more

To find out more about travel scams and what to do if you’ve been a victim, check out this guide to avoiding scams when booking a holiday.

Steph Sheehan

 

 

 

 

 

Published by Stephanie Sheehan, a travel expert (and city break fanatic!) at Propellernet.