“When things are good you should advertise, when things aren’t good you MUST advertise.”

Advertise your website, not your services or products. 

Traffic is the lifeblood of your website, without traffic your site is dead.
If no-one sees it, it might just as well not exist.

• To attract visitors to your website, advertise your website not your services or products.
• Your website does your selling so don’t make the mistake of making your adverts a mini version of your website.

Include a wide range of keywords and key phrases in your adverts.

• As well as the keywords for your own business, think wider. Include key words and phrases people might use when they aren’t specifically looking for you.
• For example, if you provide accommodation, include words for nearby attractions and activities. People searching for tours, scuba diving, sightseeing etc. will often need somewhere to stay so use these kind of keywords in your adverts,

Be friendly, helpful and contactable.

Make it easy for people to get in touch with you. Many adverts fail because they’re not user friendly or don’t tell visitors what to do next.

• Don’t forget your Call To Action. Tell people what to do.
• Include your name and contact details and encourage people to contact you.
• Keep adverts short and to the point as many are read on mobile devices.

Use Social Media to promote your business – it’s free.

• Always include links to your social media sites in your advertising and emails.
• Link to Facebook, Twitter, Pinit and Linkedin. These four cover the widest range of prospects.
• Limit it to four. More than four can look like spamming.
• Promote your Blog in the same way you advertise your website. Then use your Blog to promote your website.

Make sure they’re mobile friendly

See more – http://www.traveljunkiesblog.com/mobile-friendly/

One more thing …

If your advertising isn’t working, stop doing it. Do something else.
You run your business to make money so find out how, where and when to advertise to get the best value for your money.

Cliff Chapman
traveljunkies

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