When it doesn’t do the job when you really need it!
Every day there are thousands of Google searches for “Cheap Travel Insurance”
Today the Google Keywords Tool is showing 90,000 searches per month, that’s 3,000 per day.
But what is cheap? Does it mean the least amount of money to pay? Is something cheap because it costs less?
Yes, sometimes this is the case. Just like at the sales where something is discounted and costs less than the regular price, and when it’s both what you want and what you need, you have a bargain.
But how often do people buy something because it’s cheap only to find it isn’t quite what they thought, or doesn’t really meet their needs, and in some cases was something they didn’t actually need at all?
This isn’t so much a problem if it’s a coat or a pair of shoes etc. which can be sold (on Ebay?) or given to charity or just left in the cupboard.
But what if it’s something really important, like travel insurance?
It’s no good discovering later that what you bought because it was cheap doesn’t actually do the job when you really need it.
You find out the hard way that it’s no longer cheap but in fact can be very, very expensive.
In the next post we’ll talk about how to distinguish between Cheap Travel Insurance, that may turn out to be very expensive, and Good Value Travel Insurance that gives you exactly what you need at an affordable price.
Until then …. take care
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traveljunkies – adventure travel & activities directory & search engine.
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