Or rather – Why they don’t It’s mainly because most of the time we’ve got it wrong. Why are Apple so successful Why did the Wright brothers beat the competition for man-powered flight? Why did a quarter of a million people turn up to Martin Luther King’s speech? Why do some things succeed and others fail, and it’s nothing to do with function, features, benefits or price. There’s one simple explanation. See it here 16 million people have viewed this….