Why People Buy From You

And Why They Don’t
Most of the time we’ve got it wrong.

  • Why is Apple so successful?
  • Why did the Wright brothers beat the competition for man-powered flight?
  • Why did a quarter of a million people turn up to Martin Luther King’s speech?
  • Why do some things succeed and others fail, and it’s nothing to do with function, features, benefits or price?

There’s one simple explanation. See it here

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Cliff Chapman
www.traveljunkies.com