Category Archives: Marketing

How To Make Your Adverts Work Better

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“When things are good you should advertise, when things aren’t good you MUST advertise.”

Advertise your website, not your services or products. 

Traffic is the lifeblood of your website, without traffic your site is dead.
If no-one sees it, it might just as well not exist.

  • To attract visitors to your website, advertise your website not your services or products.
  • Your website does your selling so don’t make the mistake of making your adverts a mini version of your website.

[more …]

Include a wide range of keywords and key phrases in your adverts.

  • As well as the keywords for your own business, think wider. Include key words and phrases people might use when they aren’t specifically looking for you.
  • For example, if you provide accommodation, include words for nearby attractions and activities. People searching for tours, scuba diving, sightseeing etc. will often need somewhere to stay so use these kind of keywords in your adverts,

Be friendly, helpful and contactable.

Make it easy for people to get in touch with you. Many adverts fail because they’re not user friendly or don’t tell visitors what to do next.

  • Don’t forget your Call To Action. Tell people what to do.
  • Include your name and contact details and encourage people to contact you.
  • Keep adverts short and to the point as many are read on mobile devices.

Use Social Media to promote your business – it’s free.

  • Always include links to your social media sites in your advertising and emails.
  • Link to Facebook, Twitter, Pinit and Linkedin. These four cover the widest range of prospects.
  • Limit it to four. More than four can look like spamming.
  • Promote your Blog in the same way you advertise your website. Then use your Blog to promote your website.

Make sure they’re mobile friendly

See more – http://www.traveljunkiesblog.com/mobile-friendly/

One more thing …

If your advertising isn’t working, stop doing it. Do something else.
You run your business to make money so find out how, where and when to advertise to get the best value for your money.

Cliff Chapman
traveljunkies

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Why People Buy From You

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Or rather – Why they don’t

Why

It’s mainly because most of the time we’ve got it wrong.

  • Why are Apple so successful
  • Why did the Wright brothers beat the competition for man-powered flight?
  • Why did a quarter of a million people turn up to Martin Luther King’s speech?
  • Why do some things succeed and others fail, and it’s nothing to do with function, features, benefits or price.

There’s one simple explanation. See it here

16 million people have viewed this.

Cliff Chapman
www.traveljunkies.com

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China To Take Over Hotels Worldwide?

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China HotelThe world has to be prepared for more guests from China: last year 109 million travelled abroad, mostly to Hong Kong, South Korea and Thailand – and to Europe. In the past four years the number of Chinese guests increased by almost one hundred percent on the Old Continent..

Read more …  http://www.travelandtourworld.com/news/article/will-the-chinese-conquer-the-hotel-industry-worldwide/

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How Google’s Change Affects Your Website?

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Google changes it’s search algorithm.

mobile-friendly-google Copyblogger

This was posted on 25 February 2015

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

That date is important, but so is the word in bold.
In plain English: “You better pay attention.”

What does it mean to you?

The highly respected Copyblogger has put together a summary of what Google’s change is likely to mean to businesses.

I strongly recommend you read it to see how it could affect you.

Read it here – http://www.copyblogger.com/google-mobile-friendly/ 

Cliff Chapman
traveljunkies

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Beware And Be Careful About This …

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We have been getting an increasing number of requests to remove adverts in traveljunkies and we’re not alone. These are often emails with businesslike names claiming to be webmasters and using Gmail, AOL or similar general use email addresses.

The most frequently given reason is that Google are penalising companies that advertise referring to Google’s backlink policy and the effect on Search Engine Optimisation.

Whereas this my be a genuine concern for some businesses it isn’t the case for the majority who use respectable and responsible advertising.
If it were, advertising as we know it would soon disappear.

I’m writing this to alert you to the unscrupulous and possibly illegal actions perpetrated by businesses attempting to impact their competitors and by hackers and scammers being disruptive and destructive.

We recently received an email requesting the removal of a free advert for a backpackers in Australia. When we checked with the company they had not sent the email.

At traveljunkies we have been promoting small businesses with free and paid adverts for 12 years and we only accept requests from authorised representatives of genuine businesses, and we check the website of every request to ensure they are who they say they are.

Therefore we do not accept any request to remove an advert unless it comes directly from the company who placed it and only when sent from the company’s email address, or with the explicit approval of the company if the request comes from an agency or affiliate claiming to represent the company.

As we have no way of checking the validity of every request to delete an advert, I’m sure you will understand why we enforce this rule.

And if you place adverts on your website, free or paid, I recommend you do the same when you receive requests to remove them.

Cliff Chapman
traveljunkies

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