Are you B2C or B2B?
Still trying to decide?
You probably don’t need to.
Most travel businesses are both.

B2C = travellers, holidaymakers, explorers.
Fast results. Enquiries. Bookings.
But it usually needs constant advertising.
B2B = connections, partners, other businesses.
Slower burn. Stronger foundations.
Build trust, gain referrals, long-term growth.
That’s B2C & B2B in a nutshell.
B2C gives you momentum connecting with lots of customers.
B2B gives you stability by building relationships.
Both need each other & together, they work better.
Instead of only promoting your business, promote:
– where you are
– what else is there
– who else is there
– why you should visit
Do this and you stop sounding like an advert and start sounding like a local.
Locals get trusted.
And don’t start by choosing your “ideal customer.”
Build visibility first.
Then find your ideal customers.
This is how Traveljunkies works for travellers and for small businesses.
👉 If you run a travel, leisure or hospitality business and want more visibility, stronger partnerships, and better leads, start using Traveljunkies properly.
Your listing does both, but depends how you use it.
List your business. Connect locally. Grow smarter.
Don’t pay to advertise – it’s free here in traveljunkies
Follow