1.  Advertise your website, not your services or products. 

If the purpose of your advert is to attract visitors to your website then advertise your website, not your services or products.
Your website should do your selling so don’t make the mistake of making your advertising a mini version of your website.

Traffic is the lifeblood of your website, without traffic your site is dead.
If no-one sees it, it might just as well not exist. So in all your advertising, promote your website.

So remember the rule “Advertise Your Website, Not Your Services or Products.“  

2.  Attract more visitors. Include a wide range of keywords and key phrases in your adverts.

As well as the keywords you use for your own business, think wider and include key words and phrases people might use when they aren’t specifically looking for you.

For example, if you provide accommodation, include words for nearby attractions and activities. People searching for scuba diving, whitewater rafting, skydiving, sailing, etc. will often need somewhere to stay and with those kind of keywords in your adverts, people will find you.    

3.  Be friendly, helpful and approachable.

Make it easy for people to get in touch with you. Many adverts fail because they’re not user friendly, and aren’t designed to make life easy. Always include your name and contact details in your advert.

if you send emails to your prospects and customers, keep them short and to the point as more and more people are reading their emails on mobile devices, and make sure your contact details easy to find.

4.  Use Social Media to promote your business – it’s free.

Always include links to your social media sites Facebook, Twitter and Linkedin in your advertising and emails. These three cover the widest range of prospects

Limit it to three. More than three could look like your spamming.

And don’t forget your Blog. Treat it like another website, which it is.
Promote your Blog in the same way you advertise your website. Then use your Blog to promote your business website.

One more tip …

If your advertising isn’t working, stop doing it. Do something else.

You run your business to make money. The most important thing you must do is decide where and how to advertise to get the best value for your money.

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